Keeping Up With Changes to AdWords Quality Score Guidelines
by Rebecca Appleton
As is their want, Google have made significant changes to their AdWords Quality Score algorithms recently. If you’re about to launch your seasonal advertising campaign, it’s worth brushing up on the new requirements to keep costs as low as possible during the festive period. Although a poor Quality Score doesn’t necessarily mean that your seasonal ads won’t show, it does mean that costs are higher than they need to be for each click, limiting your ROI and capping the effectiveness of the campaign


